Pafos Innovation Institute

Prof. Jacob Goldenberg


Prof. Jacob Goldenberg received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics. He is a visiting professor at the Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects.

Prof. Goldenberg has published in leading journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics and Science. He is the new editor in chief of the International Journal of Research in Marketing, and an academic trustee in the MSI. In addition, he is an author of two books by Cambridge University Press. His scientific work has been covered in the New York Times, the Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired.

After serving as a professor of marketing and head of the Marketing department at the School of Business Administration at the Hebrew University of Jerusalem, Prof. Goldenberg is currently on a sabbatical year and is expected to begin teaching at the Interdisciplinary Center during the 2013-2014 academic school year.

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Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl (2019), “Climb or Jump – Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, forthcoming.

Meyners Jannik, Barrot Christian, Becker Jan and Jacob Goldenberg (2017) The Role of Mere Closeness—How Geographic Proximity Affects Social Influence, Journal of Marketing, forthcoming

Zwebner, Yonat, Anne-Laure Sellier, Nir Rosenfeld, Jacob Goldenberg, and Ruth Mayo (2017), We Look Like Our Names: The Manifestation of Name Stereotypes in Facial Appearance, Journal of Personality and Social Psychology, Vol. 112(4) p. 527-554.
** SESP Dissertation Award Finalist

Brot Hilla, Muchnik Lev, Jacob Goldenberg and Yoram Louzoun, (2016), Evolution through bursts: Network structure develops through localized bursts in time and space, Network Science, Vol. 4(3) p. 293-313.

Stephen, Andrew and Peter Pal Zubcsek and Jacob Goldenberg (2016), Lower Connectivity Is Better: The Effects of Network Structure on Customer Innovativeness in Interdependent Ideation Tasks, Journal of Marketing Research, Vol. 53(2) p. 263-279.

Toubia Olivier Goldenberg Jacob and r, Garcia Rosanna (2014), Improving Penetration Forecasts Using Social Interactions Data, Management Science, Vol 60, 12 p. 3049-66

Zwebner, Yonat, Leonard Lee, and Jacob Goldenberg, (2014), “The Temperature Premium: Warm Temperatures Increase Product Valuation.” Journal of Consumer Psychology 24, no. 2: 251-59

Levy Moshe and Jacob Goldenberg, (2014), The gravitational law of social interaction, Physica A 393 P418-426.

Hilla Brot, Michal Honig, Lev Muchnik, Jacob Goldenberg, and Yoram Louzoun, (2013), Edge removal balances preferential attachment and triad closing, PHYSICAL REVIEW E 88, 042815

Dover Yaniv, Goldenberg Jacob and Daniel Shapira (2012), Network Traces on Penetration: Uncovering Degree Distribution from Penetration Data, Marketing Science. Forthcoming.

Goldenberg, Jacob, Oestreicher Singer, Gal., and Reichman, Shachar (2012), The Quest for Content: The Integration of Product Networks and Social Networks in Online Content Exploration Journal of Marketing Research, August, pp 452- 468.
*** Second runner-up for the 2012 ACM SIGMIS best Doctoral Dissertation Award
** Finalist of the O’Dell award

Netzer Oded, Ronen Feldman, Jacob Goldenberg, and Moshe Fresco, (2012), “Mine Your Own Business: Market Structure Surveillance Through Text Mining, Marketing Science Vol. 31, No. 3, May–June, pp. 521–543.

Ein-gar Danit, Goldenberg Jacob and Sagiv Lilach (2011), Consumer Self-Control, Product Attributes and the Consumption of Virtue Products , International Journal of Research in Marketing. Forthcoming.

Moldovan Sarit, Jacob Goldenberg and Amitava Chattopadhyay (2011), The Different Roles of Product Originality and Usefulness in Generating Word of Mouth , International Journal of Research in Marketing. Forthcoming.

Lilach Sagiv , Sharon Arieli, Jacob Goldenberg, Ayalla Goldschmidt (2010), Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style, Journal of Organizational Behavior.

Goldenberg, Jacob, Libai Barak, and Eitan Muller, (2010), The Chilling Effect of Network Externality, International Journal of Research in Marketing, Vol. 27, p. 4-15.

Goldenberg, Jacob, Libai Barak, Muller Eitan and Stefan Stremerch, (2010), The Evolving Social Network of Marketing Scholars, Marketing Science, Vol. 29, 3, May–June 2010, pp. 561–567.

Goldenberg, Jacob, Lowengart Oded and Daniel Shapira (2009) Zooming In: Self-Emergence of Movements in New Product Growth, Marketing Science, Vol. 28, 2, March-April 2009, p. 274-92.

Jacob Goldenberg, Sangman Han, Donald R. Lehmann and Jae Weon Hong (2009), The Role of Hubs in the Adoption Processes, Journal of Marketing Vol. 73 (March 2009), 1–13.

Goldenberg, Jacob, Ronen Feldman, Moshe Fresco, Oded Netzer, and Lyle Ungar (2009) Using Text Mining to Analyze User Forums, Journal of Online Information Review, forthcoming.

Jacob Goldenberg and David Mazursky (2008), When Deep Structures Surface: Design Structures that Can Repeatedly Surprise, Journal of Advertising (Vol. 37, 4, 21-34).

Goldenberg, Jacob, Oded Lowengart, Shaul Oreg, and Miki Bar-Eli (2008) How Do Revolutions Emerge? Lessons from the Fosbury Flop , International Studies of Management and Organization.

Goldenberg, Jacob, Barak Libai, Sarit Moldovan and Eitan Muller (2007) The NPV of Bad News , International Journal of Research in Marketing, 24, pp.186-200.
*Best Paper Award

Goldenberg, Jacob and Oreg Shaul (2007) Laggards in Disguise: Resistance to Adopt and the Leapfrogging Effect, Technological Forecasting and Social Change, 74, pp. 1272-1281.

Goldenberg, Jacob, Ronen Feldman, Moshe Fresco, Oded Netzer and Lyle Ungar (2007) Extracting Product Comparisons from Discussion Boards, Proceedings of the 2007 IEEE International Conference on Data Mining (ICDM. 2007).

Goldenberg, J. & Oreg, Shaul., (2007), Why Do they Lag and Why Should We Care, (ed. Phil Kitchen).

Goldenberg Jacob and David Mazursky Review: Creativity in Advertising, in Handbook of advertising, (ed. Gerard Tellis).

Goldenberg Jacob David Mazursky and Idan Yaron (2006), Surprise Regularity and Surprise-Regularity in Innovation and Creativity, in Global Talent: An Anthology of Human Capital Strategies for Today’s Borderless Enterprise (ed, Michael Foster). Human Capital Institute, Washington.

Jacob Goldenberg, Yuval Shavitt, Shir Eran and Sorin Solomon (2005), Distributive Immunization of Networks Against Viruses Using the Honey Pots Architecture, Nature Physics 1, Dec, 184-188.

Luzon, Yoram, Goldenberg Jacob, Barak Libai, David Mazursky and Sorin Solomon, (2004), Inevitably Reborn: The reawakening of extinct innovations, Technological Forecasting and Social Change, (Forthcoming).

Garber, Tal, Jacob Goldenberg, Barak Libai and Eitan Muller (2004) From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success, Marketing Science Vol. 23, 3, p 419-29.

Goldenberg Jacob, Barak Libai and Eitan Muller (2004), Complex yet Simple: Cellular Automata as Enabling Technology in Marketing Research, in Assessing Marketing Strategy Performance, C. Moorman and D. Lehman (eds.), Marketing Science Institute, USA

Louzoun, Yoram, Sorin Solomon, Jacob Goldenberg, David Mazursky (2003), World-Size Global Markets Lead to Economic Instability, Journal of Artificial Life, Vol. 9, 4, special issue on Collective Effects of Human Behavior, p. 357-70.

Moldovan, Sarit and Jacob Goldenberg (2003) Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions, Technological Forecasting and Social Change Vol. 71, 5, 425442.

Goldenberg’ Jacob, Roni Horowitz, Amnon Levav and David Mazursky, (2003), Finding the sweet spot of innovation, Harvard Business Review March p 120-29.

Nir Dina, Goldenberg Jacob and Eyal Maoz (2003), Creativity in negotiation. In Creativity and Innovation in Organizations, (ed. Leigh Tompson and Hoon-Seok Choi), Lawrence Erlbaum & Associates.

Goldenberg Jacob, (2003), Invisible Forces: How Consumer Interaction Make the Difference, in Marketing Mind Print, (ed. Phillip Kitchen), Palgrave-Macmillan.

Jacob Goldenberg, Barak Libai and Eitan Muller (2002), Riding the Saddle, How cross-Market Communications Creates a Major Slump in Sales, Journal of Marketing Vol. 66 (April), p 1-16.

Goldenberg, Jacob, Barak Libai and Eitan Muller (2001), Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata, Academy of Marketing.

Goldenberg Jacob, Libai Barak and Muller Eitan, (2001), Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth, Marketing Letters 12:3 p. 209-21.
Goldenberg Jacob, David Mazursky and Sorin Solomon (2001), Structures of the Mind and Universal Music, Science, Vol. 292, 5526, Issue of 29 Jun 2001, p. 2433.

Goldenberg Jacob and Sol Efroni (2001), “Using Cellular Automata Modeling of Emergence of Innovations” Technological Forecasting and Social Change Vol. 68, 3, p. 293-308.

Goldenberg Jacob and David Mazursky (2000), First we throw Dust in the Air, then we claim we can’t see: Navigating in the Creativity Storm, Creativity and Innovation Management, Vol. 9, 2 June, p 131-43.

Goldenberg Jacob, Libai Barak., Solomon Sorin. Jan, Neam., and Dietrich. Stauffer (2000), Marketing Percolation. Physica A, 284 (1-4) p. 335-47

Goldenberg J. Mazursky D. Solomon S. (1999), Creative Sparks Science, volume 285, (5433) September p. 1495-6.

Goldenberg J. Mazursky D. Solomon S. (1999), Meme’s The World, Science, Volume 286, Number (5444) Nov, p 1477.

Goldenberg J. Mazursky D. Solomon S. (1999), Scrutinizing Creativity – Response, Science, Volume 286, Number 5448 Issue of 17 Dec 1999, p 2269.

Goldenberg Jacob. Mazursky David . Solomon Sorin. (1999), Creativity Templates: Towards Identifying the Fundamental Schemes of Quality Advertisements, Marketing Science, Vol.18, No. 3 p. 333-51.

Goldenberg Jacob and David Mazursky (1999),The Voice of the Product: templates of New Product Emergence, Innovation and creativity Management, September Vol. 8, 3, 157-164.

Goldenberg Jacob, David Mazursky, and Sorin Solomon (1999), “Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach,” Journal of Marketing Research, 36 (May), p. 200-210.

Goldenberg J. Mazursky D. Solomon S., (1999) “Templates of original innovation: Projecting original incremental innovations from intrinsic information,” Technological Forecasting and Social Change , Vol. 61/1 (May), P. 1-12.

Goldenberg J. Horowitz R. Mazursky D. Solomon S. (1997), “Algorithms For New Product Development: An Exercise in Thought Dynamics”, International Journal of Modern Physics C , Vol. 8 No. 2 pp. 365-381.

Goldenberg J. Mazursky D. Solomon S. (1996) “Cluster Concepts Dynamics Leading to Creative Ideas Without Critical Slowing Down”, International Journal of Modern Physics C, Vol. 7 No. 5 pp. 655-673.