Pafos Innovation Institute

Prof. Eyal Biyalogorsky


Professor Biyalogorsky is an Associate Professor of Marketing at the Arison School of Business. He received his Ph.D in Business Adminstration from Duke University, and prior to joining the IDC served on the Faculty of the Graduate School of Management at the University of California, Davis. Professor Biyalogorsky’s main areas of research are in pricing and product management.


“Complementary Goods: Creating, Capturing and Competing for Value,” Marketing Science, forthcoming (with Oded Koenigsberg, Elie Ofek, and Taylan Yalcin)

“Ownership Coordination in a Channel: Incentives, Returns, and Negotiations.” Quantitative Marketing & Economics, 2010, 8(4), 461-490 (with Oded Koenigsberg).

“Shaping Consumer Demand through the Use of Contingent Pricing” in
Consumer-Driven Demand and Operations Management Models, International Series in Operations Research & Management Science 131, Serguei Netessine and Christopher S. Tang (eds.), Springer, 2009, 423-434.

“Stuck in the Past: Why Managers Persist with New Product Failures.” Journal of Marketing, 2006, 70 (April), 108-121. (with William Boulding and Richard Staelin).

“The Economics of Service Upgrades.” Journal of Service Research, 2005, 7(3), 234-244 (with Eitan Gerstner, Dan Weiss, and Jinhong Xie).

“Contingent Pricing to Reduce Price Risks.” Marketing Science, 2004, 23(1), 146-155 (with Eitan Gerstner).

“Clicks and Mortar: The Effect of Online Activities on Offline Sales.” Marketing Letters, 2003, 14(1), 21-32 (with Prasad Naik).

“Setting Referral Fees in Affiliate Marketing.” Journal of Service Research, 2003, 5(4), 303-315 (with Barak Libai and Eitan Gerstner).

“Customer Referral Management: Optimal Reward Programs.” Marketing
Science, 2001, 20(1), pg. 82-95 (with Eitan Gerstner and Barak Libai).

“Overselling and Opportunistic Cancellations.” Marketing Science, 1999, 18(4), 605-610 (with Eitan Gerstner, Gila Fruchter, and Ziv Carmon).