Pafos Innovation Institute

Dr. Yossi Maaravi

Dr. Yossi Maaravi is the Vice Dean of the Adelson School of Entrepreneurship at IDC, Herzliya – Israel’s most prestigious private university.

Yossi obtained his B.A. (magna cum laude) from the Hebrew University in Jerusalem, where he studied psychology and was part of the “Amirim” interdisciplinary honors program. He completed his PhD. in Business Administration in the direct program for excellent PhD. students at Tel Aviv University.

His research focuses on behavioral decision-making, negotiation, creativity and innovation. Alongside academic research and publishing, he is also the author of two children’s books and a book on negotiation.

Dr. Maaravi has more than 20 years of experience in teaching and training young adults, students at B.A. and M.A. levels and managers from Israel, the US, Singapore, Germany and China. Over the years, he taught or managed programs for students from Princeton University, The National University of Singapore, The Technische Universität Darmstadt, The Frankfurt School of Finance & Management, Tsinghua University, Tel-Aviv University and The Interdisciplinary Center Herzliya.

Besides academic teaching and research, he has vast field experience both as an entrepreneur and as a management consultant working with leading Israeli companies.

At IDC, apart from teaching and conducting research, Dr. Maaravi is involved in the following programs and activities:
•Head of the B.A. program in Entrepreneurship
•Academic director of the CO-OP Startup experience course
•Founder and academic director of “The Leumi Innovation Project” – an Intraprneurship program for outstanding students in collaboration with Bank Leumi, Israel’s leading bank
•Founder and academic director of “MURATA-IDC” innovation program – an open-innovation program in collaboration with MURATA electronics, Japan
•Academic director of IDC Beyond – IDC’s presidential entrepreneurship program
•Academic supervisor of the IDC Entrepreneurship Club
•Partner in “Young Entrepreneurs” – Israel’s leading entrepreneurship program for high school students.

Personal Site:


Maaravi Y., Levy, A. (2017). When your anchor sinks your boat: Information asymmetry in distributive negotiations and the disadvantage of making the first offer. Judgment and Decision Making, 12(5), 420-429.‏

Maaravi, Y. (2017). Running a research marathon. Innovations in Education and Teaching International, 1-7.‏

Roizman, M., Hoffman, G., Ayal, S., Hochman, G., Reifen Tagar, M., & Maaravi, Y. (2016, March). Studying the Opposing Effects of Robot Presence on Human Corruption. In The Eleventh ACM/IEEE International Conference on Human Robot Interation (pp. 501-502). IEEE Press.

Maaravi Y. (2015) You Deserve Better – how to excel in the negotiations of your life. (Textbook, in Hebrew), Kinneret-Zmora-Bitan

Maaravi Y., Pazy, A., & Ganzach, Y. (2014). Winning a battle but losing the war: On the drawbacks of using the anchoring tactic in distributive negotiations. Judgment and Decision Making, 9(6), 548-557.‏

Maaravi Y., Pazy A., Ganzach Y. (2011) Pay as much as you can afford: Counterpart’s ability to pay and first offers in negotiation. Judgment and Decision Making. 6, pp. 275-282

Maaravi Y., Ganzach Y., Pazy A., (2011) Negotiation as a form of persuasion: Arguments in first offers. Journal of Personality and Social Psychology. 101 (2), pp. 245-255.

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